YouTube Preview Image

Watch this beautifully filmed music video by Rihanna, Kanye West and Paul McCartney. Shot by Inez van Lamsweerde & Vinoodh Matadin. This fantastic photographic duo are well-known in the photography industry. And now they have created this amazing video. It’s like they used a classic hasselblad. That iconic square format. And all in black and white. As if each frame could be a strong portrait image in it self. A perfect blend of photographic mastery, moving images and music.